Woolworths Concentrated Tomato Paste

Woolworths Tomato Paste is a private-label product developed by Woolworths Group, Australia's largest retail corporation. The brand features the iconic 'Fresh Food People' logo, which signifies its position as a high-quality yet affordable alternative to national brands within the Australian and New Zealand markets.

The product is primarily produced in Australia using locally grown tomatoes whenever possible, though global supply chain demands may occasionally lead to it being sourced from multiple countries including Italy or China depending on seasonal availability. As a home-brand item, it is designed specifically for distribution through Woolworths Supermarkets and Big W stores, offering consumers a versatile culinary staple in convenient foil sachets.

Ownership of the brand remains with Woolworths Group Limited. The company is publicly traded on the Australian Securities Exchange (ASX) and is headquartered in Sydney, Australia. It continues to be one of the most dominant forces in the Oceanic retail sector, focusing on fresh food and sustainable sourcing practices.