VRS Fashion

VRS is a Danish private label fashion brand owned by Salling Group, one of Denmark's largest retail groups. The brand was established to provide affordable yet stylish clothing and accessories for men, women, and children.

VRS products are primarily sold through Salling Group's retail chains, including Bilka hypermarkets and føtex supermarkets. The manufacturing of VRS apparel is outsourced to various suppliers across the globe, predominantly in major textile manufacturing hubs like Bangladesh, China, and Turkey, which is common for large-scale European private label brands to maintain competitive pricing.

As a house brand, VRS is centrally managed from Denmark, ensuring that the designs align with Nordic fashion sensibilities while utilizing Salling Group's extensive logistics and distribution network.