Simply Potato Chips Tangy Herb & Spice

Simply is a premium health-conscious brand that belongs to the Frito-Lay portfolio. Originally launched to meet growing consumer demand for snack products with cleaner ingredient profiles, the brand focuses on organic certifications and non-GMO ingredients.

The brand has its roots in the United States, where it was established as part of PepsiCo's strategy to diversify into the 'Better For You' snack category. These products are manufactured across a wide network of Frito-Lay facilities globally, though primary production for North American and many international markets occurs within the United States.

Today, Simply operates as a key subsidiary of PepsiCo, one of the largest food and beverage corporations in the world. The brand continues to expand its reach by offering gourmet-inspired flavors while maintaining a commitment to transparency in sourcing and production.