Abercrombie & Fitch clothing

Abercrombie & Fitch is a premier American lifestyle brand that traces its roots back to 1892. Originally founded as an upscale sporting goods store by David Abercrombie and Ezra Fitch, the brand famously supplied explorers and high-profile outdoor enthusiasts before pivoting to focus on casual, contemporary youth-focused fashion in the late 20th century.

Today, the brand is known for its modern aesthetic and commitment to high-quality materials. Manufacturing is outsourced to a global network of partners, with production primary located in Southeast Asia, including Vietnam, Cambodia, and Bangladesh, as well as China. The brand remains under the corporate umbrella of Abercrombie & Fitch Co., a publicly-traded entity that operates as the ultimate parent company for the brand and its subsidiaries, such as Hollister Co. and Gilly Hicks.