Air Wick Botánica

Botánica by Air Wick is a premium home fragrance brand focused on using responsibly sourced, natural ingredients and eco-friendly packaging. Launched to meet the growing demand for sustainable household products, the brand emphasizes the use of essential oils and botanical extracts derived from various global locations.

The Air Wick brand itself was originally established in the United States in 1943. Over the decades, it grew into a global household name before being acquired by Reckitt (formerly Reckitt Benckiser). While Botánica products are marketed globally, they are manufactured in multiple locations, including manufacturing facilities in Europe (such as Hungary and Poland) and North America, depending on the specific product line and regional distribution needs.

Today, the brand is owned by the British multinational consumer goods company Reckitt, headquartered in Slough, England. Reckitt manages Botánica as part of its widespread hygiene and home care portfolio, ensuring that the brand maintains its positioning as a plant-based alternative within the traditional air care market.