Made O'Meter
Discover where a brand or product originates
Hot Wheels is an iconic American brand of scale model cars and racing track systems, originally launched by Mattel in 1968. The Stunt Garage, featured in the image, is part of a massive ecosystem of playsets designed to encourage creative vehicle play and technical assembly. The brand was first conceived by Elliot Handler, a co-founder of Mattel, who wanted a line of toy cars that could perform better on tracks compared to existing competitors.
Today, Hot Wheels remains a flagship brand of Mattel, Inc., a leading global toy company headquartered in El Segundo, California. While the brand's design and engineering are centered in the United States, manufacturing is primarily outsourced to facilities in China, Vietnam, Thailand, and Malaysia to leverage global production efficiencies. Mattel continues to own and manage the brand worldwide through its various international subsidiaries.
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