Made O'Meter
Discover where a brand or product originates
Maarud is one of the most iconic snack brands in Norway, with a heritage dating back to 1936 when Thomas Stang founded the potato chip production at Maarud Farm in Sør-Odal. The brand is synonymous with the development of the Norwegian snack market and remains a household name in the region.
Over the decades, the brand underwent several ownership changes. It was part of the Kraft Foods portfolio for many years before being acquired by Herkules Capital. In 2014, Maarud became part of the Intersnack Group, a leading European snack producer. While the ownership is now international, the production of these specific 'Ovnsbakt' (oven-baked) chips continues to be centered in Norway, utilizing regional ingredients and maintaining the brand's local identity.
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