Define Hair Care

Define is a leading Scandinavian hair care brand developed in collaboration with top Norwegian hairstylists. Originally launched as a premium yet affordable salon-quality brand for retail, it became a household name across the Nordic region by focusing on products tailored for Scandinavian hair types.

Historically part of the Lilleborg portfolio, the brand transitioned through major corporate restructuring. Today, it is owned by the Orkla Group, a dominant Nordic conglomerate. While its development remains rooted in Norwegian expertise, production is distributed across Orkla's regional facilities to meet high environmental and quality standards.