Shein Apparel and Accessories

Shein is a global ultra-fast fashion retailer that has redefined the modern apparel industry through a data-driven, on-demand manufacturing model. Founded in 2008 by Chris Xu (Xu Yangtian) in Nanjing, China, the company originally operated under the name ZZKKO and later SheInside before rebranding to Shein in 2015. The brand gained international prominence by leveraging social media trends and maintaining a highly agile supply chain that can produce new styles in as little as three to seven days.

While the brand originated in China and maintains the vast majority of its manufacturing and supplier network in the Guangzhou region, it underwent a significant corporate restructuring in 2022. This move saw the company shift its global headquarters to Singapore under the legal entity Roadget Business Pte. Ltd. This transition was part of a broader strategy to facilitate international expansion and prepare for a potential public listing. Today, Shein operates as a digital-first platform serving customers in over 150 countries, supported by a complex logistics network of distribution centers across North America, Europe, and Asia.

Ownership of Shein remains largely private, with founder Chris Xu retaining a significant controlling stake. The company's growth has been fueled by substantial investments from major global venture capital and private equity firms, including HongShan (formerly Sequoia China), Tiger Global Management, and General Atlantic. Despite its Singaporean headquarters, Shein's roots and primary production infrastructure remain deeply tied to the Chinese manufacturing ecosystem.