Made O'Meter
Discover where a brand or product originates
HG is a prominent household cleaning brand that traces its roots back to the late 1960s. Originally, the brand was founded as 'Håkan-Grip,' named after a Swedish entrepreneur who developed specialized cleaning products for the construction sector. In the early 1970s, the company was acquired by the Dutch company G.J. van Heusden, leading to the establishment of HG as a consumer household brand in the Netherlands.
Today, HG manages its own research and development and manufacturing processes in Almere, the Netherlands. This facility produces hundreds of different specialized cleaning solutions that are exported to many countries around the world. The brand is recognized for its focused approach to 'problem-solving' cleaning products, ranging from stone care to specialized bathroom and kitchen unblockers.
Since 2017, the company has been part of a larger investment portfolio. It is currently under the ultimate ownership of the Belgian holding company Cobepa, which focuses on developing internationally active market leaders. HG continues to operate as a self-contained specialist within the cleaning industry, maintaining its headquarters and primary manufacturing operations in the Netherlands.
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