Made O'Meter
Discover where a brand or product originates
Horalky is one of the most iconic and beloved snacks in Slovakia and the Czech Republic. Originally created in 1965 by Pečivárne Sereď, the brand has maintained its traditional recipe of five-layered wafers with a peanut cream filling and a cocoa coating around the perimeter. The name "Horalky" is derived from the Slovak word for mountains, which is reflected in the edelweiss and mountain flower motifs on the packaging.
The product is manufactured in the town of Sereď, Slovakia, where the original production facility has evolved into a modern confectionery plant. The brand Sedita, under which Horalky is sold, represents the high-quality biscuit and wafer portfolio of the IDC Media group. Horalky has become a cultural icon in its home markets, consistently ranking as a top-selling sweet snack due to its long history and consistent flavor profile.
Today, the brand is owned by I.D.C. Holding, a.s., which is one of the largest confectionery producers in Central Europe. The company remains headquartered in Bratislava, Slovakia, and continues to invest in the scientific research and development of traditional Central European recipes while expanding its export markets worldwide.
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