B 'tween cereal bar

B 'tween is a popular cereal bar brand primarily marketed in the Benelux region. It was originally developed by the German food manufacturing giant Schwartauer Werke, which is famous for its high-quality fruit spreads and snack bars. The product is known for its combination of whole grains, nuts, and chocolate.

Today, the brand remains under the ultimate ownership of the Hero Group, a Swiss multinational consumer goods company. Although the brand has a strong local presence in the Netherlands and Belgium, the actual production and manufacturing are managed through Schwartauer Werke's facilities in Germany, maintaining a consistent standard of Central European food engineering.