HOPE Lingerie

HOPE Lingerie is a renowned Brazilian brand that has established itself as a leader in the intimate apparel market. Founded in 1966 by Nissim Hara, the brand began its journey in São Paulo with a focus on high-quality fabrics and innovative designs. Over the decades, it has grown from a local family business into a major international exporter, known for its diverse range of products covering lingerie, sleepwear, and beachwear.

The brand's manufacturing is primarily centered in its state-of-the-art facility in Maranguape, Ceará, Brazil, which is one of the largest underwear factories in Latin America. HOPE is recognized for integrating advanced technology with fashion-forward aesthetics, often collaborating with high-profile celebrities and designers. Today, the brand remains under the stewardship of the Hara family through the Grupo HOPE, maintaining its heritage while expanding its global footprint through franchises and digital retail.