Made O'Meter
Discover where a brand or product originates
Mr Kipling is one of the most iconic British food brands, widely recognized by its famous slogan "exceedingly good cakes." The brand was first launched in 1967 by Manor Bakeries to build a high-quality, branded presence in the cake market. Over the decades, it has become a staple of British tea times, known for its small tarts, slices, and seasonal pies.
Today, Mr Kipling products are primarily manufactured in the United Kingdom, specifically at high-volume bakeries such as the Carlton site in South Yorkshire. This ensures that the traditional British recipes and quality standards are maintained for the domestic and export markets.
The brand is owned by Premier Foods, a major British food manufacturer headquartered in St Albans. Premier Foods acquired the brand as part of its acquisition of Rank Hovis McDougall (RHM) in 2007. Under Premier Foods, Mr Kipling continues to lead the pre-packaged cake sector in the UK, often innovating with new flavors and limited-edition seasonal offerings.
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