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& Other Stories apparel and cosmetics

ownerH & M Hennes & Mauritz AB (Sweden)
originSweden
manufacturedmultipleCountries

& Other Stories is a high-end fashion and beauty brand that launched in 2013. Designed in three strategic "Ateliers" located in Paris, Stockholm, and Los Angeles, the brand aims to offer diverse style perspectives that range from French chic to Scandinavian minimalism and California cool. The brand offers a wide spectrum of products including ready-to-wear clothing, shoes, bags, jewelry, and a comprehensive beauty line.

While the brand's creative direction is rooted in Europe and the United States, its manufacturing is global. Production takes place in various countries across Europe and Asia, leveraging the extensive supply chain network of its parent company, the H&M Group. The brand positions itself as a curated fashion experience where the story behind the collection is as important as the garment itself.

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