Rituals The Ritual of M'Gouna Foaming Shower Gel

Rituals Cosmetics is a luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. The brand is known for its philosophy of transforming daily routines into meaningful rituals, drawing inspiration from ancient Eastern traditions. The product shown is a foaming shower gel from a limited edition or specific collection (e.g., M'Gouna), featuring scents like sandalwood and vanilla. Rituals products are primarily manufactured in Europe, with a significant portion of their production occurring in their home country, the Netherlands. The company remains privately held and has grown into a global presence with thousands of stores and wholesale locations worldwide. It focuses heavily on sustainability and achieved B Corp certification, reinforcing its commitment to social and environmental impact. The ultimate ownership lies with Rituals Cosmetics Enterprise B.V., which manages the brand's global operations from its headquarters in Amsterdam.