Misura Proteine Cereals

Misura is a prominent Italian brand specializing in wellness and health-focused food products. The product shown is their Protein line cereal, specifically 'Frumento Integrale e Avena' (Whole Wheat and Oat), which emphasizes a high protein content of 21g. The packaging displays Italian text and specifically mentions 'Frumento integrale filiera italiana,' indicating that the wheat used is sourced from a monitored Italian supply chain.

Historically, Misura was established in Italy and became a leader in the dietary and functional food sector. For many years, it was part of the Colussi Group, a major Italian food company. However, in recent years, the ownership has stabilized under the Colussi Group's portfolio, maintaining its identity as a quintessential European health brand that focuses on fiber, protein, and reduced sugar options. The manufacturing remains primarily centered in Italy to support their domestic supply chain claims.