Kellogg's Special K Classic breakfast cereal

Special K is a globally recognized breakfast cereal brand originally launched by the Kellogg Company in 1955. It was initially marketed as a high-protein cereal and has since transformed into a wide range of wellness-focused products including cereals, bars, and shakes. The brand originated in the United States and has become a staple in many international markets, including Europe and Asia.

The product shown is a European variant, specifically tailored for the Italian market as indicated by the 'Ricchi di Fibre' and 'Ferro' labeling. Manufacturing for European markets typically occurs in consolidated facilities across the region, such as in Spain, the United Kingdom, or Belgium.

In 2023, the Kellogg Company underwent a major corporate restructuring, splitting into two separate entities: Kellanova and WK Kellogg Co. Special K, along with the global snacking and international cereal portfolio, is now under the ownership of Kellanova. Kellanova is a multinational food manufacturing giant headquartered in Chicago, Illinois, USA. In 2024, it was announced that Mars, Incorporated reached an agreement to acquire Kellanova, which would place the brand under the ultimate ownership of the Mars family upon completion of the merger.