Kellogg's Special K Red Fruits breakfast cereal

Special K is an iconic breakfast cereal brand originally launched in the United States in 1955. It was developed to offer a cereal high in nutrition and low in fat, quickly becoming a staple in the breakfast category internationally. The brand has evolved significantly since its inception, expanding from its original plain rice and wheat flakes to a diverse range that includes the 'Red Fruits' variant pictured, which features freeze-dried strawberries and cherries.

While the brand has its roots in the American midwest, its production has expanded globally to meet regional demand. In Europe, the product is primarily manufactured in facilities in Great Britain and Spain. The brand underwent a significant corporate shift in 2023 when the Kellogg Company split into two separate entities. As a result, the brand is now managed by Kellanova, which handles the global snacking, international cereal, and North American frozen foods businesses.