On The Border Café Style Tortilla Chips

On The Border Mexican Grill & Cantina retail products, such as these Café Style Tortilla Chips, originated from the popular Tex-Mex casual dining restaurant chain founded in Dallas, Texas, in 1982. The brand is well-known for bringing authentic restaurant-style flavors to the retail market.

The retail snack line is manufactured primarily in the United States through specialized production facilities. While the restaurant brand itself remains a separate entity in the hospitality sector, the retail chips and dips are managed by Truco Enterprises. In late 2020, Truco Enterprises was acquired by Utz Brands, Inc., a major American snack food company. This acquisition integrated the On The Border snack line into one of the largest snack portfolios in North America, ensuring widespread distribution across grocery and convenience channels.