President's Choice Pulp-Free 100% Orange Juice

President's Choice (PC) Pulp-Free 100% Orange Juice is a signature product of Loblaw Companies Limited, Canada's largest food retailer. This juice is part of the brand's expansive private-label portfolio, designed to offer premium quality that competes with national brands. It is characterized by its high-quality citrus sourcing and lack of pulp, catering to consumers preferring a smooth texture.

The brand was launched in 1984 under the leadership of Dave Nichol and the Loblaws group as a way to provide unique, high-end products at lower price points. While the raw oranges are often sourced from international locations such as Florida, Brazil, or Mexico depending on the season, the product is typically processed and packaged within Canada to serve the domestic market. The brand remains a staple of the Canadian grocery landscape, known for its innovation and global sourcing overseen by Loblaw's corporate offices in Brampton, Ontario.