Sugat Red Lentils

Sugat is a prominent Israeli food brand specializing in basic food stable products like sugar, rice, and legumes. The brand was founded in the 1950s and has since become a household name in Israel. While many of their products are packaged and processed in Israel, the raw materials such as lentils are often sourced from major global producers like Canada or Turkey depending on seasonal availability and market conditions. The company is currently owned by the British investment firm Fortissimo Capital, which acquired the brand from its previous owners as part of a strategic expansion into the consumer goods sector.