W7 King Kohl Eyeliner

W7 is a British cosmetics brand that was established in 2002. The brand was founded in West London by two young entrepreneurial men with the goal of providing everyone with access to high-quality cosmetics at affordable prices. The name 'W7' is derived from the postcode of the area where the company was first based.

W7 is owned by Warpaint London PLC. While the brand is headquartered in the United Kingdom, its products are manufactured in several countries worldwide to maintain cost-efficiency and ensure a steady global supply. The brand has grown significantly since its inception, offering a wide range of makeup products including the King Kohl eyeliner seen in this display, which is a staple in many bargain-beauty stores and pharmacies across Europe and beyond.