Rexona Maximum Protection Anti-perspirant Deodorant

Rexona, known in some markets as Sure, Shield, or Degree, is a leading global brand in the hygiene and personal care sector. Originally founded in Australia in 1908 by a physician, the brand was created to provide effective medicinal skin care before evolving into its current form as an anti-perspirant specialist.

The product shown is part of the Maximum Protection line, designed for high-performance sweat control. While the brand originated in Australia under the Rexona Proprietary Company, it was acquired by British-Dutch giant Unilever in the 1930s. Today, manufacturing for the European market primarily takes place in the United Kingdom or other major Unilever production hubs. Unilever, the ultimate owner, remains one of the world's largest consumer goods companies, managing the brand's global distribution through its extensive network of subsidiaries.