Bret's La Paysanne potato chips

Bret's is a prominent French brand of potato chips, widely recognized for its strong commitment to local sourcing and its origins in the Brittany region. Founded in 1995 by the Altho company, the brand positioned itself as 'The French Chipmaker' (Le Chipsier Français), emphasizing the use of 100% French potatoes grown by partner farmers mainly in Brittany and the Centre-Val de Loire regions.

The manufacturing process takes place in France, specifically at the Altho production sites in Saint-Gérand, Brittany, and Le Pouzin, Ardèche. The brand is known for utilizing sunflower oil and authentic French ingredients for its diverse range of flavors. Ownership remains within the founding family through the Altho group, maintaining its status as an independent, family-owned French enterprise that rivals international snack giants in the European market.