Kellogg's Smacks

Kellogg's Smacks is a globally recognized sweetened puffed wheat breakfast cereal produced by the Kellogg Company. Originally introduced in the United States in 1953 as Sugar Smacks, the product has undergone various name changes, including Honey Smacks, before settling on Smacks in many European and international markets.

The brand's origin traces back to Battle Creek, Michigan, where W.K. Kellogg founded the company in 1906. Today, Kellogg's Smacks are manufactured in several facilities worldwide to serve different regional markets. While the primary owner remains the Kellogg Company (recently rebranded as Kellanova for its snacks and international cereal business), the distribution and local production may vary. In 2023, the Kellogg Company split into two independent companies: WK Kellogg Co (North American cereal) and Kellanova (global snacks and international cereal), meaning the ultimate ownership depends on the specific region of sale.