Ben's Original Mexikanisch Rice

Ben's Original, formerly known as Uncle Ben's, is a global brand of parboiled rice and related food products. The brand was originally introduced by Converted Rice Inc., which was later acquired by the American multinational Mars, Incorporated. In 2020, the brand underwent a significant rebranding to Ben's Original to evolve its visual identity and foster inclusivity.

While the brand has deep American roots, its production facilities are decentralized to serve global markets. For the European market, particularly products found in Germany (de-DE) like this Mexican-style rice pouch, manufacturing often takes place at Mars Food's large-scale production sites in the United Kingdom or the Netherlands. The ultimate ownership remains with Mars, Incorporated, a family-owned global leader based in the United States, known for its extensive portfolio in confectionery, pet care, and food products.