Made O'Meter
Discover where a brand or product originates
Whole Earth is a pioneer in the natural and organic food industry, founded in London in 1967 by brothers Craig and Gregory Sams. The brand is well-known for its high-quality peanut butter and health-conscious food products. While the label in the image is in Dutch (identifying it as 'Pindakaas'), the brand maintains its British heritage.
Today, Whole Earth is owned by Ecotone, a leading European company dedicated to organic and plant-based foods. Much of the production for the Whole Earth peanut butter range occurs in the United Kingdom, specifically at a carbon-neutral factory in Callington, Cornwall, though certain supply chain components operate internationally to source premium peanuts.
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