CeX second-hand electronics and entertainment

CeX (Complete Entertainment Exchange) is a prominent British retail chain that specializes in the exchange, sale, and purchase of second-hand consumer electronics, technology, and entertainment products such as video games, DVDs, mobile phones, and computers. The brand has become a staple of the high street for tech enthusiasts looking for sustainable and cost-effective ways to upgrade their hardware or broaden their media collections.

Founded in London in 1992, the brand began by catering to a niche market of computer and gaming hobbyists. Over the decades, it has expanded into a global franchise model with a significant presence across Europe, Australia, and parts of Asia. While the products sold within their stores are manufactured by various global brands in different countries, the CeX brand itself remains a British-rooted entity that has successfully exported its circular economy business model worldwide.

The company is privately owned by its original founders and operates through a complex network of corporate-owned stores and local franchisees. As of 2026, the brand continues to be led by its core leadership team in the United Kingdom, maintaining its independence from larger tech conglomerates. This allows CeX to focus on its unique market position as a specialized reseller of used technology.