Dash Alpen Frische Liquid Detergent

Dash is a well-established brand in the laundry care market, originally developed by the American multinational Procter & Gamble (P&G). In Europe, particularly in Germany, the brand has a rich history of providing powerful cleaning solutions for various fabric types.

Starting in 2017, the rights to the Dash brand in Germany, Austria, and Switzerland were acquired by Dalli-Werke, a historic German family-owned company known for its extensive manufacturing expertise in detergents and personal care. While the brand originated in the United States, its current production and regional ownership for the German market are centered in Europe, specifically through Dalli-Werke's facilities. This transition allowed for localized product development and manufacturing geared toward Central European consumer preferences.