Lidl Bio Österreichische Bergbauern Heumilch

This product is an organic hay milk (Heumilch) sourced from Austrian mountain farmers. It is marketed under the 'Bio' private label specifically for the Austrian and German markets. Hay milk is a traditional form of production where cows are fed with fresh grass and herbs in the summer and hay in the winter, avoiding fermented fodder. The production is strictly regulated and certified by organic standards.

The brand and product are part of the private label strategy of the Lidl Group. While the milk is produced by local Austrian dairy cooperatives and mountain farmers, the commercial ownership and distribution are managed by Lidl, which is a key subsidiary of the Schwarz Group. This emphasizes a regional sourcing strategy within a multinational retail framework.