Liz Earle skincare

Liz Earle is a prestigious British skincare brand founded in 1995 on the Isle of Wight by Susan Elizabeth Earle and Kim Buckland. The brand quickly gained a cult following for its 'Naturally Active' approach to beauty, emphasizing high-quality botanical ingredients and an ethical supply chain. Its signature product, the Cleanse & Polish Hot Cloth Cleanser, became a cornerstone of beauty routines globally.

Over the decades, the brand has transitioned through several high-profile corporate owners. In 2010, the co-founders sold the business to the American cosmetics giant Avon. Five years later, in 2015, Avon sold the Liz Earle Beauty Co. to the Walgreens Boots Alliance for approximately £140 million. Today, the brand remains headquartered in the UK, maintaining its roots on the Isle of Wight, while being part of a massive international retail and pharmacy conglomerate.