Albert Heijn (AH) Bosvruchten extra jam

Albert Heijn (AH) Bosvruchten extra jam is a private-label forest fruit preserve offered by the largest supermarket chain in the Netherlands. The brand Albert Heijn originated in 1887 in Oostzaan, founded by Albert Heijn himself. Over the years, the company expanded from a single grocery shop to a dominant retailer, launching its own private labels like the one shown on the jar.

The product is manufactured within the Netherlands to supply its domestic network of stores. Albert Heijn is today the primary subsidiary of Ahold Delhaize, a global food retail group formed by the 2016 merger of the Dutch Ahold and the Belgian Delhaize Group. The brand remains deeply rooted in Dutch culture, serving as the flagship retail brand for the multi-national corporation headquartered in Zaandam.