Foamie solid care

Foamie is a pioneer in the sustainable beauty industry, focusing on plastic-free solid care products. Founded in Germany, the brand was built on the mission to 'Think Outside the Bottle' by creating concentrated, pH-balanced formulas that eliminate the need for plastic packaging and excessive water usage in manufacturing. Their product line includes solid shampoo bars, conditioners, and body cleansers that utilize a unique ergonomic design.

Today, Foamie is a core brand under the New Flag group. The brand emphasizes European manufacturing standards, ensuring that its vegan and cruelty-free products are primarily produced in Germany. By centralizing production and focusing on high-quality synthetic-detergent (syndet) formulations, Foamie has established itself as a leader in the zero-waste personal care movement across Europe and international markets.