Made O'Meter
Discover where a brand or product originates
Bongo is a well-known brand specializing in 'experience' gift boxes. Originally founded in Antwerp, Belgium, the brand revolutionized the gift-giving market by offering vouchers for dinners, stays, and adventures rather than physical goods. The 'Brasserie' edition specifically offers a dining experience for two people at one of many participating locations.
Over the years, the brand became part of a larger international network. It was acquired by the Smartbox Group, which handles the logistics, digital infrastructure, and partner networks for these vouchers. The production of the physical cards and packaging typically occurs in Belgium or France to serve the Benelux market. Today, Smartbox Group, headquartered in Ireland, remains the dominant leader in the European experience gift market.
Report a bug/Feedback
disclaimer
poweredBy