Via coffee

Starbucks VIA Ready Brew is a high-end instant coffee product designed to replicate the taste of freshly brewed Starbucks coffee. Launched in 2009 after decades of development, the product utilizes a proprietary micro-grinding technology that mixes finely ground coffee beans with high-quality instant coffee powder.

Originally developed in Seattle, Washington, the manufacturing process occurs largely within the United States at advanced roasting plants. The brand is owned and operated by Starbucks Corporation, which maintains strict control over the sourcing and production to ensure consistent global quality standards. Through its global distribution network, VIA has become a staple in the premium instant coffee market worldwide.