Braun CaféHouse PurAroma Plus coffee maker

Braun is a world-renowned brand with a rich history of German engineering and design, founded by Max Braun in Frankfurt in 1921. While the brand is famously 'Designed in Germany' and maintains its design headquarters there, the manufacturing of small domestic appliances like this coffee maker primarily takes place in specialized facilities in China to optimize production for a global market.

The ownership history of Braun is complex. Since 2012, the De'Longhi Group has held a perpetual license for the Braun brand in the small domestic appliances sector (such as coffee makers, kettles, and irons). Meanwhile, the parent company Procter & Gamble (P&G) remains the ultimate owner of the Braun brand globally, specifically managing the grooming and household care divisions. This strategic partnership allows the Italian-based De'Longhi to leverage Braun's design legacy in the kitchen category.