Blue Tomato

Blue Tomato is an Austrian-born brand that has become a leading international retailer specializing in snowboarding, surfing, skating, and streetwear. Founded in 1988 by former European snowboard champion Gerfried Schuller, the company started as a snowboard school and a small shop in Schladming before expanding into a massive e-commerce and retail powerhouse.

In 2012, Blue Tomato was acquired by the US-based action sports retail giant Zumiez. Today, the brand operates as a key subsidiary, managing dozens of physical locations across Europe while maintaining its own distinct brand identity. While its roots are firmly planted in the Austrian Alps, its products are manufactured globally, with apparel and sporting equipment sourced from various international production hubs associated with the action sports industry.