Made O'Meter
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Maribel is a private label brand primarily used by the German discount supermarket giant Lidl. This specific product is a 100% organic crunchy peanut butter, emphasizing natural ingredients and organic farming standards. The Maribel brand encompasses a wide variety of spreads, including jams, honey, and nut butters, positioned as high-quality yet affordable alternatives to major global brands.
As a store brand, Maribel products are manufactured by various third-party suppliers across Europe and other regions depending on the specific product and regional supply chain. The brand's origin is rooted in Germany through its parent company, Lidl (part of the Schwarz Group). Ownership has remained consistent as part of the Schwarz Group's strategy to maintain a strong portfolio of exclusive private labels.
The distribution and availability of Maribel products are tied directly to Lidl's retail network. This ensures that while the brand is international in its presence, its management and ultimate ownership remain concentrated within the German retail sector, specifically based in Neckarsulm.
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