Nutri-Grain cereal bar

Nutri-Grain is a globally recognized brand of breakfast and snack bars that was launched by Kellogg’s in the 1970s. Originally introduced as a line of flaked cereal in Australia and later evolved into the iconic fruit-filled soft cereal bars, the brand has become a staple in the convenient breakfast category.

Manufacturing of Nutri-Grain products occurs in various regional hubs to supply global markets, including major facilities in the United States, United Kingdom, and Australia. In 2023, the brand underwent a significant corporate transition when the parent company, Kellogg Company, split into two separate entities. Consequently, Nutri-Grain is now owned and managed by Kellanova, which focuses on global snacking and international cereal brands.