Swanson Vitamins & Supplements

Swanson Health Products is a well-established American brand founded in 1969 by Leland Swanson in Fargo, North Dakota. The company began as a mail-order business centered around a personal quest for natural wellness and has since grown into a major global provider of vitamins, minerals, and herbal supplements.

Today, Swanson is owned by Swander Pace Capital, a private equity firm that acquired the company from its founding family in 2016. While headquartered and largely manufactured in the United States—specifically maintaining significant operations in North Dakota—the brand utilizes global sourcing for raw ingredients. As a vertically integrated company, they often handle their own testing and distribution to ensure product purity and potency.