ICA tvättservetter

ICA tvättservetter (wet wipes) are a private label product created by ICA, the leading grocery retailer in Sweden. These specific wipes are fragrance-free ('oparfymerade') and dermatologically tested, designed for sensitive skin such as a baby's. The packaging carries the Nordic Swan Ecolabel and the Asthma Allergy Nordic certification, reflecting a commitment to environmental standards and skin safety.

The brand originated in Sweden as part of the ICA Gruppen's strategy to offer high-quality private-label goods. While many ICA products are manufactured within Sweden to support the local economy and reduce transport emissions, some sourcing and specialized production may occur in other European countries. The ownership remains firmly with ICA Gruppen, which is headquartered in Solna, Sweden.