IQOS ILUMA ONE

IQOS is a brand of heated tobacco products developed by Philip Morris International (PMI). The ILUMA ONE is part of their latest generation of smoke-free alternatives, using induction heating technology rather than a heating blade. This specific device is designed to heat specialized tobacco sticks (HEETS or TEREA) without combustion, aiming to provide a tobacco-based alternative to traditional cigarettes.

While the technology and brand were developed by PMI, primarily in their Research and Development hub in Switzerland, the devices themselves are manufactured across several international locations, including Malaysia and China. The brand represents a significant shift in the tobacco industry toward 'Reduced Risk Products' (RRPs), forming a central pillar of PMI's strategy to replace cigarettes with science-based smoke-free alternatives.