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Anua is a prominent South Korean skincare brand that gained significant international popularity through social media and its focus on minimalist, clinical-inspired formulations. The brand is specifically known for its use of Heartleaf (Houttuynia Cordata) extract, sourced primarily from regional Korean farms, to address skin sensitivities and impurities.
The product is manufactured in South Korea, leveraging the country's advanced cosmetic R&D and manufacturing infrastructure. The brand is owned by The Founders, a Korean beauty and lifestyle company that manages several emerging K-Beauty labels. Anua emphasizes simple, effective ingredients and sustainable packaging, positioning itself as a leader in 'clean' K-Beauty. Its ownership remains rooted in Seoul, where the parent company oversees global distribution into markets like the US, Europe, and Southeast Asia.
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