Made O'Meter
Discover where a brand or product originates
Extra is a well-known brand of sugar-free chewing gum that was launched by the Wm. Wrigley Jr. Company in 1984. It was the first sugar-free product from Wrigley and quickly became a market leader due to its long-lasting flavor technology. The Spearmint variety, featured in the iconic green packaging, is one of the brand's core offerings globally.
While the brand originated in the United States, its manufacturing is now spread across multiple international facilities to serve various markets. In Europe, a significant portion of production occurs in Poland and the United Kingdom, while other global regions are supplied by factories in the US, Australia, and China. This distributed manufacturing network ensures the product remains fresh and adheres to regional dietary regulations.
Historically, the brand belonged to the Wrigley family, based in Chicago. However, in 2008, Mars, Incorporated acquired the Wm. Wrigley Jr. Company for approximately $23 billion. Today, Extra is a flagship brand under the Mars Wrigley segment, which manages the combined confectionery portfolios of both heritage companies. Mars remains a private, family-owned global leader in snacking, pet care, and food products.
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