Allen Solly sweatshirt

Allen Solly is a lifestyle brand that revolutionised the Indian apparel market with its concept of 'Friday Dressing.' Originally a classic British brand with heritage dating back to the late 18th century, it was acquired and introduced to India in the 1990s where it evolved into a premium fashion label for men, women, and children. The brand is particularly famous for introducing relaxed formal wear and vibrant colours to the workplace.

Today, Allen Solly is owned by Aditya Birla Fashion and Retail Limited (ABFRL), which is part of the Indian conglomerate Aditya Birla Group. While the brand has British origins, its modern operations, design, and manufacturing are heavily centered in India. The sweatshirt shown in the image is a popular item from their kids' collection, reflecting the brand's shift toward multi-category lifestyle fashion. Manufacturing primarily takes place in India to serve its vast domestic retail network.