Made O'Meter
Discover where a brand or product originates
Robinson Crusoe is a prominent brand specialized in canned seafood, particularly known for its wide variety of tuna and sardines. The brand has historical roots in Spain, where it was developed as part of the Jealsa group's international expansion strategy. Over the decades, it has established a massive presence in South America, becoming a household name in markets like Chile and Brazil.
In Brazil, the brand is operated through Crusoe Foods, which manages local manufacturing to ensure product freshness and compliance with regional food standards. The brand focuses on the fishing and processing of high-quality seafood, leveraging the extensive oceanic expertise of its parent group. Today, Robinson Crusoe remains under the umbrella of Jealsa, a leading Spanish multinational in the seafood processing industry, ensuring a global supply chain that combines Mediterranean heritage with local production facilities.
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