Diesel On Hybrid Smartwatch

Diesel is an Italian fashion brand founded by Renzo Rosso in 1978. While the brand itself is famous for its apparel and edgy lifestyle aesthetic, its watch division operates under a long-standing licensing agreement with the American Fossil Group.

The Diesel On hybrid smartwatch series combines traditional analog aesthetics with modern digital tracking features. These timepieces are primarily manufactured in China and other Asian facilities under the supervision of Fossil Group’s production network. While the design identity remains rooted in Italian fashion culture, the technological engineering and ultimate corporate ownership reside with Fossil Group based in the United States.