Olay Natural Aura Brightening Cream

Olay Natural Aura (formerly known as Natural White) is a prominent skincare line under the Olay brand. The brand's history began in South Africa in 1952 when Graham Wulff created 'Oil of Olay.' Initially focused on moisturizing and anti-aging, the brand evolved into a global beauty leader.

Manufacturing for Olay is decentralized to serve regional markets efficiently. Products found in Southeast Asian markets, such as the sachet format shown, are frequently manufactured in Thailand or China. Higher-end lines or products for the North American market are typically produced in facilities within the United States.

Olay is currently owned by Procter & Gamble (P&G), an American multinational consumer goods corporation that acquired the brand in 1985. P&G has strategically grown Olay into a multi-billion dollar brand by emphasizing scientific skin research and diverse product availability, ranging from convenience store sachets to premium retail jars.