Lenor Tumble Dryer Sheets

Lenor is a prominent brand of fabric softener and dryer sheets that has been a household staple for decades. Originally launched by Procter & Gamble (P&G), the brand made its debut in Europe, specifically Germany in 1963, as the company’s first fabric softener entry into that market. Over the years, Lenor has expanded its product line to include liquid softeners, scent boosters, and the tumble dryer sheets shown in the image.

While Lenor is a major European brand (the American equivalent is Downy), manufacturing often happens globally to meet supply chain needs. The specific packaging in the image notes it is 'Made in USA,' indicating that this particular batch or product line for the UK/European market was produced in American facilities. Ownership remains with Procter & Gamble, a multinational consumer goods giant that oversees the brand's global strategy and innovation from its headquarters in Ohio.